How Hiring Managers Use Google for Jobs - Your Career Intel

How Hiring Managers Use Google for Jobs - Your Career IntelIn a competitive talent market, finding the right candidate for an open position can be a bit like finding the proverbial needle in a haystack. If youre using online job boards, the key is to reach the right job binnenseekers at the right time and that all comes down to ensuring the right candidate can find you. Post to the wrong job board and your dream candidate might never see your posting. Google for Jobs is addressing this challenge by centralizing the entire search process, shifting the importance from where you post to what you post.What is Google for Jobs?Google for Jobs is a meta-job-matching-search-engine. Harnessing the power of Google search, Google for Jobs pulls every job listings from every job board that partners with Google via its Cloud Jobs API. For job seekers, the Google tafelgeschirr consolidates and centralizes the entire search process. Job seekers can now search, organize, and apply all in one place. Google will also send job seekers email notification alerts when new jobs that match desired criteria become available.For companies, this means that you no longer need to post a job on multiple boards like LinkedIn, ZipRecruiter, Glassdoor, and Monster. Now, you can simply post your job to one site and Google for Jobs will propagate the post for you. The written job description, content, and metadata matter most.Getting Started Google for Jobs Optimization BasicsWhen writing a job description, its a best practice to start by considering the real need. Here at Lucas Group, we ask ourselves, How will the new hire fit with our existing team? What tasks does this person need to be able to accomplish? What skills do those tasks require?This same principle applies to optimizing a listing for Google for Jobs. Remember, the easier you make it for Google to find your post, the more likely it will be to show up near the top of Googles search results.Keep the criteria tight.Use precise langua ge to detail job requirements. Edit out unnecessary jargon and terms like out-of-the-box thinker that have lost some of their impact through overuse. Watch out for bloated skills lists. For example, if you list 15 different skills, you may deter qualified candidates who worry they arent experts at every single skill you list. Conversely, youll attract unqualified candidates who will recognize one or two skills and think, I can do that The tighter your criteria, the better your candidate pool.Use the right metadata.Google for Jobs is able to search, sort and filter every query by keyword, location, distance to location, division, date of job posting, education required, experience required and posting type. Fill in all of behauptung fields. You dont want to lose out on a great candidate because your ad failed to display due to a missing education requirement or posting type. Accuracy is paramount. If a searcher is logged into their Google account, theyll also see details like commute times and you dont want to scare a candidate away because the commute time is incorrectMake sure your pages, metadata, and listings are searchable.Remember, Google cannot index your post if your post is not searchable. If youre using a third-party site to post your jobs, check to see if this service is set up with a Google for Jobs partnership. Many third-party posting services, like LinkedIn, have already formed a partnership so your post should be automatically searched and indexed.You can also set up your own companys career posting page to feed directly into the Google engine. To do so, youll need to add specific code to your Careers Page. Have your IT team review Googles Best Practices for Job Listings.With more candidates using Google for Jobs to find and apply to open postings, its critical that your companys positions are visible to Googles search engine. By keeping the focus on precise details and accurate metadata, youll increase the likelihood of connecting with the righ t job seeker at the right moment.

The 1 Thing Id Do Differently If I Could Start My Business Again

The 1 Thing Id Do Differently If I Could Start My Business Again I never planned to start a geschftliches miteinander. Having a small side hustle to make extra money as a stay at home mom? Sure. I started a freelance writing hustle when my second child was born and it was pretty great. It generated some income, gave me a creative outlet and still left me plenty of time to take care of a toddler and a newborn.But running an online geschftlicher umgang full-time never crossed my mind until I became a single mom. Suddenly, I had two young children to take care of and no real job. So, I decided to dig in and turn my freelance writing hustle into a full-scale geschftsleben.And the most important thing I learned along the way? If youre going to start a business any business you need a plan.Why planning is essential for your business successWhen I started my business, it was completely on the fly. I went from writing in my spare time to make some extra cash to needing to make a full-time income, A.S.A.P. And I had what I call a no-plan plan. In other words, I had no real clue about what I needed to do to make that happen.Heres why thats bad.When you dont have a plan for your business, you end up wasting a lot of time doing things that offer little to no return on your investment. You focus your efforts on things that dont matter at all in terms of the bigger picture, because you dont have a plan to follow.Now, overall, bedrngnis having a plan initially didnt hurt me, success-wise. Over the past five years, Ive built a very lucrative freelance writing business and grown my income to six figures.But I made a lot of mistakes in the very beginning because I didnt have a strategy. Those mistakes didnt hinder my business growth in the long run, but they did delay it.Now, I have clear goals for my business and a strategy that helps me be as efficient as possible with the time and energy I put into growing it. Looking back, I know that I could have gotten ahead so much fast er if Id taken this approach from day one. If youre thinking of starting a business, you need a plan, too.How to create a plan for starting your businessIdeally, this is something you start working on as soon as youre sure that starting a business is what you want to do. So, what does a plan involve? A few things, but the answer depends largely on you and what you want to achieve. If I were starting my business all over again, heres what Id think about as I shaped my plan1. How much time can I put into this?This is an important question. You have to be realistic about how much time you can devote to building your business, especially if youre working a full-time job at the same time.Look at your schedule. Where do you have the hours each day or each week to work on your business? Thinking carefully about how you can and will use your time can help you set realistic expectations for your business.2. How much money can I make? And how much do I want to be able to make from this busine ss?Some businesses make money right away and lots of it. Others can take time to take off.If youre starting a business purely out of passion, making money right away might not be your first priority. But if any part of you wants your business to be profitable at some point, think about what that means to you.For example, you may have a certain dollar amount you want to make monthly or annually. If thats the case, figure out if that goal is within reach.The easiest way to do that is to study other people who are running a similar kind of business. If someone else is making money with a similar idea, odds are you can, too.3. How much money am I willing to invest in growing a business?When I started my freelance writing business, I didnt spend any money. All I needed to run my business then (and now) was a laptop and an internet connection, both of which I already had.But you might have to invest money in buying supplies or marketing or education, depending on the kind of business you want to start. So, be real with yourself about how much youre comfortable and willing to spend to get your business up and running.And remember that investing money into your business isnt necessarily a one-and-done thing. You may have to continuously funnel money back in, and you need to be okay with doing that if its helping you produce the results you want.4. Who needs what I have to offer and how will I connect with them?Freelance writers are, for the moment at least, highly in demand. Businesses and brands need writers to help create their messaging and connect with their audiences. As video grows in popularity, that could change, of course. And its a trend Im watching closely.If you have a niche picked out for your business, ask yourself whether there are people who can benefit from what you have. It might be a product or a service, but without a demand for it, you might have a hard time making money.If you know who your people are, the next step is figuring out how youll con nect with them. You need to have a plan for getting eyes on your business. Otherwise, you might have an uphill battle when it comes to growth.5. What is my ultimate reason for starting a business?Last but not least, ask yourself why you want to start a business in the first place.For me, it was all about financial survival. But your reasons might be something totally different. Getting clear on your why and your purpose can help you find direction as you get your business underway.What have you learned about starting a business?If you run a business, then you know how steep the learning curve can be. But you also know how valuable those early experiences are in shaping the course of your business success. If you have a lesson to share with another budding entrepreneur, then head to the comments and lets keep the discussion going--Rebecca is a full-time freelance writer, as well as a homeschooling single mom of two and a blogger. Shes been growing her business for the last five years and continues to learn new things about being an online business owner every day.